The launch of girls and boys footwear running packs leading up to Halloween.
Role: Global Creative Direction
Use: Global campaign - Digital, Retail
FOOTBALL FA14 CLUB TEAMS
Launch of new seasons Club Team Kits.
Role: Global Design Direction
Use: Global - Digital, Retail, Events
FOOTBALL 2014 RIO EVENT
One time sales event creative including: Experience/space journey, space design, visual language, presenters presentations, fashion show screen design and buildout.
Role: Global Creative Direction
Use: Event
FOOTBALL WC14 PHENOMENAL TOURNAMENTS
Global Event Creative Direction including: Experience/space journey, space design, visual language for 30 cities, innovation/product engagement.
Role: Global Design Direction
Use: Global - Events
FOOTBALL SU14 NTK
National Team Kit creative during the WC season.
Role: Global Design Direction
Use: Global - Digital, Retail, Brand Com, Events
FOOTBALL 2014 LANGUAGE OF FOOTBALL
Thematic WC visual language that consisted out of: Campaign badges, Emoji's, Stickers, App logo, Product Silo badges.
Role: Global Design Direction
Use: Global - Digital, Retail, Brand Com, Events
FOOTBALL 2014 CUSTOMIZATION AND PACKAGING
Packaging and customization creative offering during the WC season
Role: Global Design Direction
Use: Global - Retail
FOOTBALL SU14 4 SILO
Seasonal 4 Silo creative refresh during the WC season.
Role: Global Design Direction
Use: Global campaign - Digital, Retail
FOOTBALL SU14 MAGISTA
Role: Global Design Direction
Use: Global launch campaign - PR event, Digital, Retail
FOOTBALL SP14 NTK
The launch of National Team Kits, home jerseys.
Role: Global Design Direction
Use: Global campaign - Digital, Retail, Brand com
FOOTBALL HO13 CR7
Creative to support the Cristiano Ronaldo collection.
Role: Global Design Direction
Use: Global campaign - Digital, Retail
FOOTBALL HO13 4SILO HI-VIS
Launch of the new 4 Silo footwear pack.
Role: Global Design Direction
Use: Global campaign - Digital, Retail
FOOTBALL FA13 HYPERVENOM
Introduction of a new footwear silo in Global Football.
Role: Global Design Direction
Use: Global campaign - Digital, Retail, PR event
FOOTBALL WC14 RAM
One time WC sales event creative including: Experience/space journey, space design, visual language, presenters presentations, fashion show screen design and buildout.
Role: Design Direction
Use: Event
NSW FAHO13 TECH PACK
Role: Global Creative Direction campaign and 2 year vision
Use: Global campaign - Retail, Digital, PR, events
NSW SU13 WOVEN
Role: Global Creative Direction
Use: Global campaign - Retail, Digital, PR
NSW SP13 AIRMAX
A reset for the Nike Sportswear AirMax icon. A new way of communicating AirMax with the engineered mesh collection as the starting point.
http://www.youtube.com/watch?v=mFfbG7ig4jU
Role: Global Creative Direction
Use: Global campaign - Retail, Digital, PR, events
NSW HO12 LUNAR FORCE 1
30th anniversary of the Air Force 1 with the launch of the Lunar Force 1. The story of the AF1 innovation from Air to Lunar technology visualized through 30 objects and stories.
Role: Global Creative Direction
Use: Global campaign - Retail, Digital, PR, events
NSW FAHO12 MADE IN ITALY
The story of personal best told through the Olympic 2012 winners Ashton Eaton and Kirani James.
Role: Creative Direction
Use: Global campaign - Pinnacle retail, Digital, PR
NSW FA12 USA / HAZE
Role: Global Creative Direction
Use: Global campaign - Retail, Digital, PR
FA12 WBF WASHINGTON DC
World Basketball Festival event Washington DC
Role: Design Direction
NSW AF1 2012
Each AF1 has a story. ONE OF THE ONES creative direction.
